Ruben, a former ski racer and instructor, knows the challenge of managing ski gear all too well. Traveling daily with his equipment, he urgently needed a solution to free up his hands—whether for additional gear or simply for balance on a crowded ski bus. Beyond his passion for skiing, Ruben is a seasoned product designer with years of experience in the mega yacht industry. Combining his love for skiing, innovative design, and expert knowledge of ski service, he created CLIPSTIC—a product that reflects his identity and commitment to making life easier for skiers everywhere.